Progeny Dental

When Progeny Dental, a division of McDonough Medical, needed to develop a brochure for its new intraoral camera, Tercet was asked to complete the project because it had the flexibility and streamlined corporate structure necessary to finish the brochure on time and within the set budget, but still create a high-end sales tool. Tercet was able to work closely with Progenyís marketing director to first develop appropriate copy, then utilize existing photography to design an attractive, informative brochure that clearly highlighted the productís key features and benefits. The end result was a quality sales tool that Progenyís sales force could utilize both as a mailed follow-up to inquiries, or as a leave-behind piece following on-site visits. Tercet also completed the brochure in time for Progeny to use at several key industry trade shows.

Pro Active Solutions

When Tercet was hired to create the primary marketing piece for Pro Active Solutions, a returns management company, Pro Active was beyond the start-up phase and growing quickly in this still-evolving industry. Their principal need was a sales tool that would have longevity and reflect the high-end, professional level of service they provided their clients. Tercetís primary challenge was to distill the vast amount of information related to Pro Activeís wide range of services into a four-page brochure that could be read and understood quickly by the companyís primary audience of C-level manufacturing and retail executives. The initial step in the brochure development was to conduct the Process of IlluminationÆ with key personnel at Pro Active, from which we were able to pinpoint the messages that were critical to the companyís selling efforts and important to their potential customers. The final brochure incorporated many of these messages in both copy and images, resulting in a useful, attractive sales tool with clear ideas the sales team could use in their business development. To supplement the primary brochure, Tercet recommended creating a series of sell sheets that elaborated on the main points of the brochure and reflected its appearance, but could be updated easily with the latest information without incurring the cost of re-printing the entire brochure each time.

Union League Club
of Chicago

Tercet was hired to create two new brochures for the Union League Club of Chicago, one of the Cityís oldest and most respected private clubs. The Club was preparing to celebrate its 125th anniversary and needed a fresh perspective in its printed materials in order to attract a wider range of potential members. Tercetís challenge was to produce two complementary brochures that reflected both the Clubís new focus and its rich history. Tercet accomplished this by first designing and writing a high-end, 24-page ìmarqueeî brochure featuring a look into every aspect of the Union League Club, from athletics to fine dining to business opportunities. This was followed up by a smaller brochure that echoed many of the same themes featured in the marquee piece, but that could be easily and cost-effectively mailed to potential members. The result was a modern yet elegant brochure family that provided a cohesive look to the Clubís materials and fit perfectly with the Clubís array of 125th anniversary celebrations and events.

Common Sense Solutions (CSS)

Common Sense Solutions (CSS), a mid-size software systems consulting firm, hired Tercet to create CSSí first-ever promotional brochure with the caveat that they wanted the piece to clearly differentiate themselves from the myriad of other technology firms in the Chicago area. This had to be accomplished through both the brochure design and copy. Tercet used a unique, diamond-shaped front-opening design that satisfied CSSí desire to be unique and ñ equally important ñ allowed Tercet to create thorough, easy-to-understand information about the companyís wide range of products and services. Tercetís design also gave Common Sense Solutions a highly versatile piece that could house additional information about the company and be used as a self-mailer.

A Dinner to Die For

Retired businessman and first-time author Harry Burker turned to Tercet for public relations support for his newly published novel, a psychological thriller titled A Dinner to Die For. The main goal of this program was to create a media kit for Mr. Burker to distribute to potential publishers during the annual National Book Fair in Chicago. Tercet created a kit that included a news release, author bio and other support materials, as well as alerted many of the attending media regarding the bookís presence at the show and Mr. Burkerís unique path to becoming a published author.

National Multiple Sclerosis Society Greater Illinois Chapter

Tercet worked with the NMSS Greater Illinois Chapter to promote their annual Dinner of Champions, an event that raises millions of dollars for MS research. In addition to contacting the Chicago-area media regarding the event itself, Tercet wrote the script for the evening and helped coordinate on-site activity before and during the Dinner. In addition, one year Tercet also successfully arranged publicity for the Dinnerís keynote speaker, David Lander ¨ñ better known as TVís ìSquiggyî from ìLaverne & Shirleyî ñthat included a live interview on WGN-AM radioís morning drive.

Skinnyguy.com

Because skinnyguy.com was a start-up company, the biggest publicity challenge for this account was establishing name recognition in an already crowded local dot-com field. In addition to distributing news releases to targeted media nationwide, Tercet took advantage of the unusual name and ownersí roots in the Chicago area to set-up interviews with local IT publications and columnists. This effort resulted in several article placements, thereby increasing awareness of Skinnyguy.com in both the companyís target customer audience, as well as the general business community.

SoulthreadsÆ

In order to help this unique, web-based, lifestyles company gain recognition among its target audience, Tercet developed a multiple-part publicity program that coincided with the companyís official launch, beginning with the distribution of a launch-themed news release to a nationwide group of publications and online sources. Tercet rounded out the publicity program by negotiating and establishing web links between soulthreads.com and several related sites.