Family Dental Care
of Oak Park

Tercet was asked to create and launch a new brand identity for Family Dental Care of Oak Park, a small, family owned and managed firm that had been operating under the primary doctorís name for 30 years. The firm enjoyed tremendous client loyalty but decided to change its name in order to prepare for the possibility of expansion or future sale. Their primary concern with the switch was alienating its customer base by appearing to have undergone too radical of a change with the new name and corresponding overall appearance. Therefore, in order to make the transition as seamless as possible, Tercet recommended that the officeís new look reflect its well-liked personality in every aspect, from using warm, earthy colors to conservative, friendly lettering on the logo, window signage and each new collateral piece. In addition, Tercet designed a simple, six-panel direct mail piece for the doctorís staff to send to their clients announcing the name change in advance of their next visit. The result was not only a memorable brand identity, but a smooth transition that pleased the doctor, his staff and their clients.

Family Dental Care of Oak Park

Tercet conducted its Process of IlluminationÆ with Family Dental Care of Oak Park because the practice had reached the point where decisions needed to be made regarding its future, and input from all staff members was critical in determining the appropriate next steps. The resulting report provided the Family Dental Care staff with many valuable ideas that, when implemented, would eventually help the office achieve many of its business goals beyond increasing the practiceís exposure among potential new clients. Specific goals included streamlining operations, improving internal and external communications and enhancing customer service. What made the Process of Illumination successful is that many of the ideas stemmed directly from the staff themselves and were things they personally wanted to see happen. Beyond completing the report for Family Dental Care, Tercet prioritized projects and goals, and created a manageable timeline for implementing these items over a multi-year calendar.

Event Planning

Special events come in all sizes and are held for a myriad of reasons. Whether the goal is to celebrate the opening of a new location or to treat customers with a special thank you, an organized, well-run event can solidify the company-customer connection, as well as leave a lasting positive impression on target audiences. Tercet has worked with numerous clients to plan and manage a wide range of events, from 50-person receptions to 1,500-guest open houses.

Creative Development & Execution

Visual communication is a powerful tool whose meFDCge can stay with an audience even long after theyíve seen an image. Todayís society is more visual then ever, meaning the creative aspect of communication has to be clear ñ and powerful ñ to get attention and make an impact. Tercet has created an extensive number of memorable visual tools for clients ñ from direct mail postcards and print advertising to corporate brochures and product catalogs.

Michelle Ramos Boutique

Michelle Ramos Boutique opened in the fall of 2002 and hired Tercet to develop and manage its media relations, as well as play a key role in the promotion and coordination of its full schedule of fashion shows and other special events. Our first step was to work with the store's owner, Michelle Ramos, to create an appropriate meFDCge for the Chicago media, something that proved to be very challenging as Michelle's goal for the boutique was to be a creative and social outlet for the Wicker Park neighborhood in addition to selling trendy women's fashions. After just three months Michelle and her store were featured in several local publications, including the Chicago Sun-Times, and had captured the attention of Lucky, the nation's premier shopping publication.

Common Sense Solutions

After successfully completing a brochure for this mid-size software systems consulting firm, Tercet was asked to develop and implement the company's first-ever comprehensive public relations program. The owners were particularly interested in identifying speaking engagements with Chicago-area chambers of commerce and professional organizations, and cultivating relationships with local business and technology writers. Because CSS had no history of prior PR efforts, we realized that their program would have to be well planned and executed in order to yield the results the company wanted. The subsequent multi-step publicity program we created and launched in late fall 2002 was designed to move CSS logically toward increased public relations activity, beginning with competitive and market research, the development of targeted media lists and a multi-tiered database of potential speaking opportunities, and refining the overall company meFDCge.

FDC.com

Because FDC.com was a start up company in the late 1990's, the biggest publicity challenge for this account was establishing name recognition in an already crowded local dot-com field. In addition to distributing news releases to targeted media nationwide, we took advantage of the unusual name and owners' roots in the Chicago area to set up interviews with local IT publications and columnists. This effort resulted in several article placements, thereby increasing awareness of FDC.com in both the company's target customer audience, as well as the general business community.

NMSS Greater Illinois Chapter

Since 2000 Tercet has worked with the NMSS Greater Illinois Chapter to promote their annual Dinner of Champions, an event that raises millions of dollars for MS research. In addition to contacting the Chicago-area media regarding the event itself, we wrote the script for the evening and helped coordinate on-site activity before and during the Dinner. In 2000, Tercet also successfully arranged publicity for the Dinner's keynote speaker, David Lander, better known as TV's "Squiggy" from "Laverne

Creative Services

We design with the end goal in mind.

We believe that there is an undeniable synergy between strategy and creative that the design should not only be graphically appealing and captivating, but it must also be smart, targeted and speak to your customer.

That's why the best and most-effecitve creative, the work that reflects your company's image or positions your company's product or service, comes from a team effort. We work closely with our clients in order to ensure that the meFDCge that is developed is clearly articulated and presented in a standout creative format.