Strategic & Communications Planning

The most successful marketing communications plans are created and implemented with strategic goals in mind. These goals should be developed to support a company's overall objectives for growth and business development. Tercet has helped businesses of all sizes and in multiple industries reach their own unique goals by first identifying those objectives, then working closely with the client to develop an appropriate strategy for success.

Public Relations

Public relations is one of the most effective ways a company can strengthen both its brand perception and overall credibility. It can be a valuable component of a multi-dimensional marketing program if it is planned strategically and executed faithfully over a period of time. Tercet has worked with a wide range of clients to create and implement business-to-business and business-to-consumer public relations programs.

Event Planning

Special events come in all sizes and are held for a myriad of reasons. Whether the goal is to celebrate the opening of a new location or to treat customers with a special thank you, an organized, well-run event can solidify the company-customer connection, as well as leave a lasting positive impression on target audiences. Tercet has worked with numerous clients to plan and manage a wide range of events, from 50-person receptions to 1,500-guest open houses.

Creative Development & Execution

Visual communication is a powerful tool whose message can stay with an audience even long after theyíve seen an image. Today's society is more visual then ever, meaning the creative aspect of communication has to be clear - and powerful - to get attention and make an impact. Tercet has created an extensive number of memorable visual tools for clients - from direct mail postcards and print advertising to corporate brochures and product catalogs.

Michelle Ramos Boutique

Michelle Ramos Boutique opened in the fall of 2002 and hired Tercet to develop and manage its media relations, as well as play a key role in the promotion and coordination of its full schedule of fashion shows and other special events. Our first step was to work with the store's owner, Michelle Ramos, to create an appropriate message for the Chicago media, something that proved to be very challenging as Michelle's goal for the boutique was to be a creative and social outlet for the Wicker Park neighborhood in addition to selling trendy women's fashions. After just three months Michelle and her store were featured in several local publications, including the Chicago Sun-Times, and had captured the attention of Lucky, the nation's premier shopping publication.

Common Sense Solutions

After successfully completing a brochure for this mid-size software systems consulting firm, Tercet was asked to develop and implement the company's first-ever comprehensive public relations program. The owners were particularly interested in identifying speaking engagements with Chicago-area chambers of commerce and professional organizations, and cultivating relationships with local business and technology writers. Because CSS had no history of prior PR efforts, we realized that their program would have to be well planned and executed in order to yield the results the company wanted. The subsequent multi-step publicity program we created and launched in late fall 2002 was designed to move CSS logically toward increased public relations activity, beginning with competitive and market research, the development of targeted media lists and a multi-tiered database of potential speaking opportunities, and refining the overall company message.

PublicRelations.com

Because PublicRelations.com was a start up company in the late 1990's, the biggest publicity challenge for this account was establishing name recognition in an already crowded local dot-com field. In addition to distributing news releases to targeted media nationwide, we took advantage of the unusual name and owners' roots in the Chicago area to set up interviews with local IT publications and columnists. This effort resulted in several article placements, thereby increasing awareness of PublicRelations.com in both the company's target customer audience, as well as the general business community.

NMSS Greater Illinois Chapter

Since 2000 Tercet has worked with the NMSS Greater Illinois Chapter to promote their annual Dinner of Champions, an event that raises millions of dollars for MS research. In addition to contacting the Chicago-area media regarding the event itself, we wrote the script for the evening and helped coordinate on-site activity before and during the Dinner. In 2000, Tercet also successfully arranged publicity for the Dinner's keynote speaker, David Lander, better known as TV's "Squiggy" from "Laverne

Creative Services

We design with the end goal in mind.

We believe that there is an undeniable synergy between strategy and creative that the design should not only be graphically appealing and captivating, but it must also be smart, targeted and speak to your customer.

That's why the best and most-effecitve creative, the work that reflects your company's image or positions your company's product or service, comes from a team effort. We work closely with our clients in order to ensure that the message that is developed is clearly articulated and presented in a standout creative format.